A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Kellogg, is:
"The Best To You Each Morning...from Kellogg's"
Kellogg Mission Statement and/or Vision Statement
Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.
Kellogg Mission Statement:
"Kellogg is a global company committed to building long-term growth in volume and profit and to enhancing its worldwide leadership position by providing nutritious food products of superior value.
How do we uphold this mission? Our world-class leadership is dedicated to a management philosophy that holds people above profits. And they're committed to an advertising and marketing philosophy that helps ensure the Kellogg name is associated with wholesome, truthful advertising."
Kellogg, a Top Fortune 500 Company
Kellogg appears in the 2008 Fortune 500 company listing. Every year Fortune the American business magazine compiles, ranks and publishes a list of the top 500 U.S. public corporations based on their gross revenue. The Top Fortune 500 Company list provides Fortune magazine readers with facts and information about the top companies and their contributions to the American economy. Companies eligible for inclusion in the Top Fortune 500 Company list are are those incorporated in the United States and whose revenues are publicly available.
Useful Definitions about a company such as Kellogg
Useful definitions related to a company, like Kellogg, businesses and corporations - all useful business information. A company is a form of business organization in which ownership is established through the issue of shares. A corporation, termed as a limited company in the UK (Ltd.), are legal entities separate from the persons that form it. A company or corporation is recognized by the law to have rights and responsibilities like actual people. The names of companies are the names by which corporations are identified, such as Kellogg. The word "company" may refer to a partnership or to a sole proprietorship so the names of many business corporations end with "Ltd.","Inc." or "Plc" reflecting the Limited Liability if companies or businesses fail, in which case neither the shareholders nor the employees are held liable for debts. Public companies are listed on the Stock Exchange and their shares are available for the public to invest in.