A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with CBS, is:
"We are CBS."
CBS Mission Statement and/or Vision Statement
Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.
CBS Mission Statement:
"As broadcasters, we aim to ensure that our national viewing audience is reflected in our programming and our people.
We recognize that a work force comprised of a wide variety of perspectives, viewpoints and backgrounds is integral to our continued success.
This is not a campaign, but rather a fundamental way of doing business at CBS, and we continue to be steadfast in our goal to become more diverse and more representative of the public we serve."
CBS, a Top Fortune 500 Company
CBS appears in the 2008 Fortune 500 company listing. Every year Fortune the American business magazine compiles, ranks and publishes a list of the top 500 U.S. public corporations based on their gross revenue. The Top Fortune 500 Company list provides Fortune magazine readers with facts and information about the top companies and their contributions to the American economy. Companies eligible for inclusion in the Top Fortune 500 Company list are are those incorporated in the United States and whose revenues are publicly available.
Useful Definitions about a company such as CBS
Useful definitions related to a company, like CBS, businesses and corporations - all useful business information. A company is a form of business organization in which ownership is established through the issue of shares. A corporation, termed as a limited company in the UK (Ltd.), are legal entities separate from the persons that form it. A company or corporation is recognized by the law to have rights and responsibilities like actual people. The names of companies are the names by which corporations are identified, such as CBS. The word "company" may refer to a partnership or to a sole proprietorship so the names of many business corporations end with "Ltd.","Inc." or "Plc" reflecting the Limited Liability if companies or businesses fail, in which case neither the shareholders nor the employees are held liable for debts. Public companies are listed on the Stock Exchange and their shares are available for the public to invest in.