A slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Apple, is:
"Byte into an Apple"
"Soon there will be 2 kinds of people. Those who use computers, and those who use Apples."
Apple Mission Statement and/or Vision Statement
Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.
Apple Mission Statement in relation to Responsible Supplier Management:
"Apple is committed to ensuring the highest standards of social responsibility in everything we do. The companies we do business with must provide safe working conditions, treat employees fairly, and use environmentally responsible manufacturing processes wherever Apple products are made. "
Apple, a Top Fortune 500 Company
Apple appears in the 2008 Fortune 500 company listing. Every year Fortune the American business magazine compiles, ranks and publishes a list of the top 500 U.S. public corporations based on their gross revenue. The Top Fortune 500 Company list provides Fortune magazine readers with facts and information about the top companies and their contributions to the American economy. Companies eligible for inclusion in the Top Fortune 500 Company list are are those incorporated in the United States and whose revenues are publicly available.
Useful Definitions about a company such as Apple
Useful definitions related to a company, like Apple, businesses and corporations - all useful business information. A company is a form of business organization in which ownership is established through the issue of shares. A corporation, termed as a limited company in the UK (Ltd.), are legal entities separate from the persons that form it. A company or corporation is recognized by the law to have rights and responsibilities like actual people. The names of companies are the names by which corporations are identified, such as Apple. The word "company" may refer to a partnership or to a sole proprietorship so the names of many business corporations end with "Ltd.","Inc." or "Plc" reflecting the Limited Liability if companies or businesses fail, in which case neither the shareholders nor the employees are held liable for debts. Public companies are listed on the Stock Exchange and their shares are available for the public to invest in.